My nonprofit has now been actively engaging with social networking for several months, and it has been very interesting. While we were examining our strategy and our premise, silicon.com presented a much-tweeted about article titled “Twitter: The CIO’s best friend or chocolate teapot?” After taking a moment just to enjoy the figure of speech, I learned that most of my CIO colleagues don’t have a Twitter strategy, nor do they think it’s part of their job TO have one.
It’s different for nonprofit CIOs, and it’s different still for nonprofit Human Services CIOs. We need to be where our constituents and stakeholders are, and they are well represented on Twitter. At KHS, we have an explicit strategy of disintermediation—of connecting as directly as possible with people who care about our mission and with people who could or are benefiting from our services, and Twitter is an important part of that.
Twitter has helped us speak directly with adults with autism about our innovative (there’s that word again!) new Adult Community Autism Program, and has connected us more tightly with local media outlets. It has also helped spark new conversations around our services in Moldova—especially during the days of the “Twitter Revolution” there.
On line communities and conversations come and go, but for me Twitter has become a part of my routine. That feels like the beginning of a success story to me.